Kaboodle, a social Web site for shoppers, has promoted Shari Gunn to CMO and Erika Lenkert to VP of content and community. Kaboodle is part of Hearst Magazines Digital Media. Gunn had previously been VP of advertising and business development, and Lenkert was VP of content. Gunn now leads Kaboodle’s consumer marketing function, including its long-term brand development strategy, audience acquisition and consumer insights initiatives, marketing communications, and the development of strategic partnerships. Lenkert oversees the site’s overall content strategy, including its look, feel, and voice; social media and community engagement initiatives. She is also responsible for syndicated content strategies, content partnerships, and sponsored content quality control.
CognitiveData has hired Kim Zandstra as the director of its Database Product Group. In this position, Zandstra will oversee the development, deployment and operational support of the company
