Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.

CM Weekly February 14, 2019 Happy New Year, you masters of marketing. We hope you got that jelly of the month club subscription you were pining for and you’re ready to roll into 2019. We are excited to introduce you to our brand spanking new newsletter: Chief Marketer Weekly—a redesigned and reimagined weekly dose of…

An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.

Find someplace warm and check out our top 10 B2B and martech articles for January.

Four key forces buffeting marketing today have spawned six predictions that will dramatically affect marketing teams and their leaders.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 8, 2019 Red Sox CMO on the Team's 2019 Marketing Plays Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans. More…   SPONSORED BY: Experiential Marketing Summit…

A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand.

Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.

Looking to update your CMS in 2019? Here's a primer of what to consider before you buy.

Every brand story is unique, yet the reasons for a brand refresh usually fall into a few common categories.