“Find What Matters” is a  two-month initiative designed to feel like a B2C campaign, to create enthusiasm and excitement for using search in a media plan.

We asked several marketing pros to share what was the most important thing they wished they had learned in school—but didn’t. Here’s what they said.

Here are three practical tips for how B2B marketers can drive leads, conversion rates, and bottom-line growth.

Need ideas to crank up the heat on your B2B marketing programs? Check out these hot tips from the faculty of Connect to Convert, Sept. 25 to 27 in Boston.

For marketers, voice search presents a massive opportunity to make customer connections less vulnerable than those based on features, price or even brand.

Are memes appropriate for B2B marketing? It all depends on who you’re targeting.

One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.

CM Weekly June 16, 2019 Welcome to Father's Day weekend! (Check out our round-up of the best activations honoring dads.) Grab a snack, because our line-up this week might make you hungry. After a 10-year hiatus from marketing investments, Hickory Farms is powering up a year-round digital strategy that’s driving impressive eight percent YOY growth. CMO…

he benefits of using video far outweigh the risks when it comes to targeting an audience that increasingly consumes video content online.

CM Weekly June 9, 2019 Welcome to the weekend! Headed to the beach? From the idea incubator that operates on behalf of our oceans, Lonely Whale, comes its next effort to keep plastic from making its way into the sea. A social media challenge, “#HydrateLike (you fill in the blank),” is making its way through…