Chief Marketer
we've got a lot to talk about
February 14, 2019

Happy New Year, you masters of marketing. We hope you got that jelly of the month club subscription you were pining for and you’re ready to roll into 2019. We are excited to introduce you to our brand spanking new newsletter: Chief Marketer Weekly—a redesigned and reimagined weekly dose of must-read content that summarizes everything the multi-tasking, omni-channel brand experiences marketer needs to know for the week into one handy capsule. Skim it on your commute. Deep dive it when you have a few minutes. The idea: fewer, smarter emails are a good thing. So let us curate the week’s most relevant marketing insights for you. Enjoy!
Jessica Heasley
Content Director - Chief Marketer

This newsletter is brought to you by:

on24


 
9 Tips for Optimizing Your LinkedIn Presence

LinkedIn is a valuable resource for B2B marketers. Here's nine ideas to help brands and individuals get the most out of the platform.
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Super Bowl Puts Kaepernick/Nike Back in the Spotlight: CMOs Weigh In

Leading CMOs revisit the Nike "Just Do It" campaign featuring Colin Kaepernick.
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Partner Content
A Free LIVE Webinar: 7 SECRETS TO AVOID A BORING WEBINAR

Are you giving the same old tired webinars, in the same way, over and over again? Don’t you think it’s time to try something different? Chief Marketer and ON24 teach you “7 Secrets to Avoid a Boring Webinar.” Learn tips and best practices that can increase the value of your webinars for you and your audience. Join us on Thursday, February 28th, at 11am PST/2pm EST.

 
Direct Mail Helps EyeMed Get Seen By Prospects

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.
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on24

 
Using B2B Ecommerce to Boost Global Reach

An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.
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Gucci Pulls Blackface Sweater

Both Gucci and adidas got off to a bad start by marketing highly insensitive products for Black History Month.
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Using B2B Ecommerce to Boost Global Reach

An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.
Read More

read more about
The Art of Modern Influencer Marketing
3 Reasons Why Your Brand Needs a Refresh
The Most Read B2B and Martech Stories of 2019
What 20 Top CMOs Will Be Betting on in 2019
Navigating Content Marketing.
Five Secrets to Winning Womens' Trust