Chief Marketer
we've got a lot to talk about
December 19, 2021

It’s that time of year again, when the marketing industry looks back and considers lessons learned and wisdom acquired from yet another challenging year. But a forward-thinking mindset is a must for any modern marketer, so we’re honing in on the trends that some of the best in the business—hailing from companies like American Express, PepsiCo, Coupa, Qualcomm and others—are focused on as we cross over into 2022. From lifecycle marketing to channel equality to frictionless commerce, here’s what’s top of mind for high-ranking marketers as we close out the year.

Speaking of trends, NFTs have taken off this year. State Farm recently got in the game with a digital + live sponsorship program that kicked off the NFL season with an augmented-reality scavenger hunt yielding prizes like NFTs, gift cards and autographed swag. Read about how the treasure hunt went down.

A new year is also a great time to brush up on the basics. A brand’s online presence is more critical than ever, most would agree. But first, consumers have to find it. We review five key principles an effective SEO strategy should contain, from keyword optimization to title tags to meta descriptions.

To close, let’s take a look at the top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube—from the Disney+ launch to GAP’s brown hoodie craze to Stanley from the “The Office” channeling boredom like a boss.

Until next week,

Kaylee Hultgren
Group Content Manager
Chief Marketer

If you would like to sponsor this e-newsletter please contact Dara Brooks at dbrooks@accessintel.com or call (203) 899-8494.

This newsletter is brought to you by:

 
Top Women in Marketing Winners Announced

Here are the winners of our inaugural Top Women in Marketing Awards.
Read More

 
The Benefits of Zero-Party Data Versus First-Party Data

How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.
Read More

 
Five Technology Predictions for 2022

Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.
Read More

 
Michelob ULTRA Reverse-Pivots Its Fitness Platform MOVEMENT to a Hybrid Event

Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times.
Read More

 
Chief Marketer Unveils the 2022 CM200

The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.
Read More

 
Partner Content
Dun & Bradstreet Report Reveals Best Practices of Successful Revenue Teams

In our 8th Annual B2B Sales and Marketing Data Report we share key discoveries from Dun & Bradstreet’s recent survey of 600+ B2B sales, marketing, and data leaders. How have some teams thrived despite the challenges of the pandemic? What role does data and technology play? Why should companies rethink the way their revenue teams work together? Get the report.

Facebook   Twitter   LinkedIn

read more about
Make Your Promotions More Rewarding
Free Webinar: Planning Your 2022 Promotions Strategy
Luxury Marketing: How to Reach Ultra-High-Net-Worth Women
Get Granular Insights That Turn Trends Into Actions
How Brands Can Improve Customer Experience Through Social
Aligning Marketing and Communications Teams