SkyMed International has tapped Los Angeles-based Opportunity Productions to produce and direct a long-form infomercial for SkyMed’s emergency medical evacuation services for travelers.
In addition, Opportunity will place all TV, radio, Internet, and other media and provide consultation to SkyMed to acquire telemarketing and fulfillment services.
Currently in the post-production phase, the SkyMed infomercial will begin airing in late March 2005 with a market test that includes appearances on the Travel Channel, the Outdoor Channel, Spike TV, and network TV affiliate stations in key U.S. markets.
“After this market test, we’ll start the full national rollout,” said Robin Seymour, president and CEO of Opportunity, in a statement.
Founded in 1989, transports travelers to their hometown hospitals and family doctors if they become seriously ill or injured on the road.
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