Online advertising spending will grow by 10% next year, according to Jupiter Research.
Marketers will spend only $5.6 billion on online advertising this year, but moderate economic growth in the U.S. and low effective cost per thousand rates will fuel online spending by traditional advertisers in the near term.
Online classifieds will account for $1.4 billion in spending in 2003, growing 16% over this year.
Other factors driving increased spending are continuing growth in the online population, growing broadband adoption and smarter inventory control among online publishers.
Overall, the market research company expects online advertising to rebound and increase to $14 billion by 2007.
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