As part of a $1.5 billion year-long campaign to celebrate its 100th birthday, Nivea has partnered with Rihanna and her hit song “California King Bed.” Consumers who purchase Nivea products with one of 10 million codes during a retail P-O-P promotion will have the opportunity to redeem those codes for a chance to win Rihanna concert tickets, downloads, wallpaper and photos. The promo is running in 40 countries.—PO
Network
