The Martin Agency won the honorary Best of Show at the XXIII John Caples International Awards Showcase last night for its Yellow Pages Publishers Association campaign. The Reston, VA, agency took home six other awards in addition to the Best of Show citation.
In addition to first place in collateral: business category for the Yellow Pages campaign, The Martin Agency took a first in consumer single medium with its We’ll give you the real history on any used car for Carfax in a tie with OgilvyOne’s Ameritrade ads. The campaign also won first place in the consumer multimedia category. The Martin Agency gained a third first place winner with a GEICO Direct spot, Collect Call, in television: consumer.
Two other honorary awards were presented last night at the Marriott Marquis in New York. The Irving Wunderman Award, presented to an individual who for more than a decade has combined the highest levels of talent, imagination, curiosity, and human insight into a unique body of work, went to Bruce Lee, senior partner, North American Creative Director, OgilvyOne. Lee’s Ameritrade campaign also took a first in consumer single medium.
The third honorary award, the Emerson award, went to Jim Kobs, president and chief executive officer of Kobs Gregory Passavant. Named for Caples founder Andi Emerson, it is given to an individual who has contributed outstanding service to the creative community of direct marketing.
Other first place winners include Impiric, in London, for its Recruitment campaign for Victim Support in consumer multimedia non-profit – the agency’s Creative Pen self-promotion was the direct mail: business retention winner; G&K Marketing Directo, Sao Paulo, Brazil, for its Telecom Datalistas package for Datalistas in business single medium; McCann Relationship Marketing, New York, for its ION campaign for Sprint in business multi-media, a tie with agency sibling MRM Cano & Martinez, Barcelona, for its Temptation campaign for Movierecord; Rubin Postaer Direct, Santa Monica, CA, for its Why is everyone so revved up about the new Honda S2000 campaign for American Honda Motor Co. Inc. in collateral: consumer; in another tie, Oneagency, Scotland, for its the Ardbeg Committee campaign for Glenmorangie Malt Whiskey and WWAV Rapp Collins, London, for it’s The New Rava “The Institute of Autotheraphy” campaign for Toyota (GB) in direct mail: consumer standard; Brann Worldwide, Gloucestershire, UK, for its Guinness Rugby World Cup campaign for Guinness in direct mail: consumer dimensional; Campbell-Wald, Warren, MI, for the Scrapbook campaign for Chevy Suburban in direct mail: consumer retention; Knauer Rump Partners, Hamburg, Germany, for its self-promotion in direct mail: business standard; CP Comunicacion Proximity, Madrid, for its Name Cast campaign for Asisa Medical Insurance for direct mail: business dimensional; OgilvyInteractive, Taipei, Taiwan, for its Ericsson Event Site for Ericsson Mobile Phone in interactive: consumer; RSCG Partnership, North Sydney, Australia, for its Moan, Moan, Moan campaign for Adultshop.com; Mullen, Wenham, MA, for its FEN Mom ad for the Family Education Network in print: business; and a third tie between Carlina Draft Worldwide, Scotland, for its Meany Pants campaign for Standard Life Bank and Saatchi and Saatchi, Sydney, Australia, for its Features campaign for NRMA Second Hand Car Service in radio: consumer.
Network
