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Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 24, 2016 Marriott VP Digital Marketing on Digital, Apps and Guests Andy Kauffman, Marriott International's VP digital marketing & Marriott.com, talks about how Marriott's marketing strategy plays out across digital. More…   SPONSORED BY: Valvoline “Reinvention Project” […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 19, 2016 4 Must Do’s to Successful Cross-Channel Marketing Here are four key strategies for successful cross-channel marketing including, visibility and measurement, a real challenge for CMOs. More…   SPONSORED BY: Natural Selection 2016 Agency Profile […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 18, 2016 Using Marketing Dashboards to Visualize Success Live from Gartner's Digital Marketing Conference, Gartner's Marty Kihn shares how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design. More… SPONSORED BY: Accelerate Your Pipeline Success with these Serious […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 13, 2016 Nestlé Waters’ CMO Antonio Sciuto on its Marketing Technology Transformation Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands. More…   SPONSORED BY: Digital […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 12, 2016 5 Tips for Getting More Out of Marketing Automation New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments. Here's five ideas.  More… SPONSORED BY: Productive Prospects Trained […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 17, 2016 5 Tips for Getting More Out of Marketing Automation New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments. Here's five ideas.  More… SPONSORED BY: Where CMO’s […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 10, 2016 The 2016 PRO Awards Finalists are Here! Chief Marketer announces the 2016 PRO Awards Finalists, a distinguished collection of world-class promotional marketing campaigns. More…   SPONSORED BY: Arby’s “The Meat Mountain” Case Study It began […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 6, 2016 The 2016 PRO Awards Finalists are Here! Chief Marketer announces the 2016 PRO Awards Finalists! a distinguished collection of world-class promotional marketing campaigns. More…   SPONSORED BY: Digital Directive Why syngergy between data, content […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 5, 2016 Creating Effective Marketing Communications: 3 Critical Tips Marketing communications is critical. What you say and why, where & when you say it is vital. Discover how you can track the success of all your messages and customer touchpoints. More… SPONSORED BY: Expand Your Reach […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 4, 2016 The CPA Equation: What Clients Don’t Always Understand Many CMOs and agencies want to spend more, and acquire even more customers—while simultaneously expecting their CPA to stay flat, or even go down. Here's what […]