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July 21, 2016 |
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Visa Rounds Out Olympic Team with 10 Refugee Athletes
Visa has become the first Olympic corporate sponsor to sign deals with all 10 members of the Refugee Olympic Team. More…
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Fruit of the Loom Tricks Shoppers at Pop-Up Shop
Fruit of the loom opened a pop-up shop under the faux name Früt to show customers that's its underwear really are chic. A game-show atmosphere takes over as the customer goes to check out. More…
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| Our first book! The PROMO Playbook |
| The must-read PROMO Playbook covers the top 12 promotion-marketing sectors, research & tips to help you perform your job at the highest level. Purchase your copy today! |
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Why Clorox Upended its Marketing Department: CMO Eric Reynolds
When a mega brand makes major changes to its marketing department, we all want to know why. Forbes talked with Eric Reynolds, CMO, at The Clorox Co. to find out. More…
4 Ways CMOs Can Take Charge in the C-Suite: Forrester
The "2016 Evolved CMO" report identifies the four ways in which evolved CMOs with a customer-focused mindset are those who find success in the C-suite. More…
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Marketing Olympic Athletes Masks Challenges in Rio
Zika, poverty, political unrest: all reasons marketing Olympic athletes and their inspiring stories is a way to soften the atmosphere for the Games in Rio. More…
PetSmart Pops-Up Doggy Ice Cream Social
The PetSmart Treat Your Pup Sweepstakes uses the hashtag #TreatYourPup for a chance to win PetsHotel services including dog day camp and grooming services. More…
Access Intelligence Acquires The Social Shake-Up
B2B media and events company Access Intelligence, parent of Chief Marketer, has acquired The Social Shake-Up, a fast-growing conference serving marketing, PR, customer experience, tech and digital strategists. More…
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| Job Opportunities |
Sales and Marketing Manager East Coast
Harley Marine New York, Brooklyn, NY
Producer
ideastream, Cleveland, OH
NAP Program Administrator -Teaching Faculty I 12 Mo SAL
Florida State University, Panama City, FL
Technical Operations Manger
Cable One, Inc., Columbus, MS
Assistant Professor - Business Analytics (Tenur-Track)
University of Vermont, Burlington, VT
Director of Grant Support
PBS Hawaii, Honolulu
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| Related Content |
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Case Study - Frito-Lay
The MarketingArm’s Do Us a Flavor campaing built sales and created an emotional connection for Frito-Lay with Millennials by tapping into the snacker’s social world and asking them to come up with the next Lay’s potato chip flavor,
Case Study - Valvoline
TSMGI developed a campaign for Valvoline that featured a partnership with Hendrick Motorsports and two of NASCAR’s most popular drivers—Dale Earnhardt Jr. and Jimmie Johnson, which drove incremental retail revenue.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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