Newsletters

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 7, 2016 How Salesforce is Winning Nine-Figure Deals Read how Salesforce is using strategic relationships with c-suite leaders to increase engagement and sales. More… SPONSORED BY: Diverse Universe, Targeted Prospects For more info contact: Danielle Zaborski Accurate […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 1, 2016 3 Key Content Experience Elements to Drive Business Goals To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation. More…   SPONSORED BY: Natural Selection […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 1, 2016 5 Key Takeaways for CMOs from Cannes Takeaways for CMOs from Cannes offer insights into what some of the world's top marketers have on their minds. More…   SPONSORED BY: SunGard Availability Services – […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 29, 2016 How Branded Entertainment Can Save Advertising As traditional ad inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content. Integrating brands into movies and TV programming is one entertaining option. More… SPONSORED BY: Reach […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 28, 2016 Accurate Reporting Still a B2B Lead Nurturing Challenge Andrew Moravick of Aberdeen shares why accurate reporting—and having the right tech in place to make that happen—is among the top concerns for B2B marketers trying […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 24, 2016 Past Unilever Campaigns Drove Move to End Stereotyping Women A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing. More… […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 23, 2016 The Challenges of B2B Email Engagement Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde's Nancy Harhut, who will be a featured speaker at B2B LeadsCon. More… SPONSORED BY: Get […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 21, 2016 Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.View the case studies, […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 17, 2016 Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala. More…   […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 16, 2016 Live From PROMONext: Heineken is the Beer of Cities A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold. More… SPONSORED BY: Results […]