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Chief Promo Marketer August 2, 2016
New Health & Wellness Influencer Network Brings Greater Reach to Marketers
A new company, Wellness Amplified, offers a new opportunity for marketers to reach both digital and in-person credentialed health & wellness influencers with hundreds of thousands of health-minded, wellness-aware fans and followers.  More…
 
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10 Disruptive Marketing Trends All Marketers Should Consider
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon. More…
 
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4 Ways Pokémon Go Masters Viral Loop Marketing
Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing. More…


4 Influencer Marketing Musts to Improve ROI
Try these four musts to improve ROI with influencer marketing. More…
 
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Erasing the Line between Content Creation and Engagement
With co-creation and crowdsourcing people build a personal connection to the brand through content creation. More…


Why Marketing Should Collaborate With Sales
Leading edge B2B marketers are taking cues from their sales counterparts on how to expand marketing’s role in the sales process, says B2B LeadsCon speaker Bethany Perkins of Cielo. More…

 
 
Job Opportunities

Managing Editor, Digital
ABC10, Sacramento, CA

Computer Science - Community Marketing Manager (Home-based)
Codio, IL

Senior Project Manager
Penske Media Corporation, Los Angeles, CA

Director of Security
Norton Simon Museum, Pasadena, CA

Media Relations Specialist
Metropolitan Washington Airports Authority, Washington, DC

Newscast Director
The E.W. Scripps Company, CO
 
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Sweeps Win Big in Digital
The online world has opened up new opportunities for sweepstakes marketers. Digital provides more precise targeting, better quality leads and, through viral share, can send sweeps promotions spanning the globe with little effort on the marketer’s part.

On Campus (Student Brand Ambassadors are the New Media Moguls)
Marketers often overlook college students. They associate these young consumers with out-of-control spring breaks, slim wallets and a lack of brand loyalty. Many marketers wait to reach out until students graduate and have jobs and families. That may be a mistake.

 
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