Newsletters

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 14, 2016 What Springsteen Knew About Marketing Automation When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 10, 2016 Join us Tuesday, June 14, in NYC Next week, at PROMONext, Chief Marketer presents 5 top marketers from major brands. The speakers will share strategies, insights, case studies and results.  These high-energy, educational sessions […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 9, 2016 Alfresco’s 5 Steps for Better ABM Setting your priorities, knowing what to measure and getting buy in from the entire organization is essential for implementing account based marketing. At BMA16, Sydney Sloan of content management […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 7, 2016 Network, Learn, Steal Creative Ideas at PROMONext June 14, NYC  PROMONext has an all-star lineup of speakers from Jack Daniel's, Velcro, MasterCard, Chicken of the Sea and Heineken. We're also announcing the 2016 PRO Award […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 3, 2016 How to Improve Your Mobile Marketing Campaigns Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns. More…   SPONSORED BY: Chicken of the […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 1, 2016 Email Targeting Fuels MGM Resorts & Focus on the Family MGM Resorts International and Focus on the Family have very different customer bases and missions, but similar philosophies when it comes to email marketing. At the Gartner Digital Conference, they shared how targeted email […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 26, 2016 Using Marketing Dashboards to Visualize Success Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design. More… SPONSORED BY: Where CMO’s are Spending Budget and […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 26, 2016 Hey You! Agencies in the Tri-State Area! With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14. More… SPONSORED […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 26, 2016 The ABCs of ABM: Getting Started in Account Based Marketing Here's three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan. More… SPONSORED BY: Hart […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 24, 2016 Marriott VP Digital Marketing on Digital, Apps and Guests Andy Kauffman, Marriott International's VP digital marketing & Marriott.com, talks about how Marriott's marketing strategy plays out across digital. More…   SPONSORED BY: Valvoline “Reinvention Project” […]