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Chief Marketer Tech Talk August 9, 2016
Should You Pay Attention to Augmented Reality Marketing?
Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement. More…
SPONSORED BY:
Where CMO’s are Spending Budget and Resources: Marketing Across the Buyer’s Journey in 2016
On-Demand Webinar
Watch and discover where the marketing money is going – and why – and how to set your organization up for success.
Align With Sales for Account Based Marketing Success
Want to get started in account based marketing? Make sure your sales and marketing are aligned about which accounts are your top accounts and why. More…
SPONSORED BY:
Our first book! The PROMO Playbook
The must-read PROMO Playbook covers the top 12 promotion-marketing sectors, research & tips to help you perform your job at the highest level. Purchase your copy today!
Rome Wasn’t Built in a Day, and Neither Are Great Brands
A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques. More…

Special Report--Visual Velocity: Harnessing the Power of Video
There’s no need to check your channel listings: Online video is now on the schedule for just about every marketer that wants to engage both B2C and B2B audiences. Learn more in this Chief Marketer Special Report.  More…
SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.

 
 
Job Opportunities

Short Term Casual
Columbia University, NY

Communications Manager
Helena Food Share, Helena, MT

Communications and Marketing Manager
FAER, Schaumburg, IL

Manager, News & Information Outreach in Spanish
University of California, Agriculture and Natural Resources (UC ANR), Riverside, CA

Senior Director, University Media Relations
Stanford University, Stanford, CA

Technical Ad Analyst
Disney ABC Television Group, Seattle, WA
 
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Western Union wanted to boost their visibility and retail traffic. Using audience’s love of entertainment and movies Marketing Lab crafted the Celebration Is In The Air campaign that partnered with the release of Rio 2.

Case Study: The HGTV Lodge
HGTV challenged Pop2Life to develop a unique platform that allowed their brand to engage millennials at the CMA Music Festival. Thus The HGTV Lodge was born creating memoriable experiences for fans for more than three years.
 
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