| Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% |
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August 16, 2016 |
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A Framework, based on Pokémon Go, to Catch 'em All
Here's a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO or not. More…
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Marketing Teams Valued, But Need to Market Themselves Better: Survey
Non-marketers view marketing teams as a valuable part of their organization, but the teams need to do more to market themselves. More…
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| Our first book! The PROMO Playbook |
| The must-read PROMO Playbook covers the top 12 promotion-marketing sectors, research & tips to help you perform your job at the highest level. Purchase your copy today! |
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Coca-Cola's Olympic Marketing Director on Marketing at the 2016 Games
James Williams, Olympic marketing and assets director at Coca-Cola, who is hard at work in Rio, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games. More…
Creating Mobile Apps That Meet Customer Expectations
Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale. More…
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Should You Pay Attention to Augmented Reality Marketing?
Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement. More…
Video helps Maine Lobsters Get Their Claws into Restaurant Chefs
A series of online videos educating chefs and diners about the appeal of Maine lobsters has helped get the tasty crustacean onto more restaurant menus. More…
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| Job Opportunities |
Sales and Marketing Manager
CILIP, United Kingdom
Short Term Casual
Columbia University, NY
Communications Manager
Helena Food Share, Helena, MT
Communications and Marketing Manager
FAER, Schaumburg, IL
Manager, News & Information Outreach in Spanish
University of California, Agriculture and Natural Resources (UC ANR), Riverside, CA
Senior Director, University Media Relations
Stanford University, Stanford, CA
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On Campus (Student Brand Ambassadors are the New Media Moguls)
Marketers often overlook college students. They associate these young consumers with out-of-control spring breaks, slim wallets and a lack of brand loyalty. Many marketers wait to reach out until students graduate and have jobs and families. That may be a mistake.
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| The Chief Marketer Network Source Directory |
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