Shopper/Retail
Crocs CMO on Microdramas, TikTok and Gen Z at Shoptalk
Crocs CMO Carly Gomez shares insights on Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort, and how the brand uses TikTok to reach its core shopper. READ FULL STORY

Branding/Marketing
Behr Paint's New Marketing Campaign Speaks to DIYers’ FOMU — Fear of Messing Up
With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis and fear of failure. Here's how the brand is targeting and engaging DIYers today. READ FULL STORY

Branding/Marketing
MLS CMO on Growing U.S. Soccer Fandom Ahead of World Cup
With the 2026 FIFA World Cup set to kick off in June, Major League Soccer is presented with a unique opportunity to showcase U.S. soccer fandom and introduce new audiences to the league's culture. Read how MLS CMO Radhika Duggal is capitalizing on the fandom. READ FULL STORY

AI
Education Platform Pearson Uses AI To Rewrite Its Past
Pearson’s first global brand campaign in five years is designed to illustrate all of its products and services, from K–12 and higher education courses to IT certification prep and cybersecurity workforce training programs, and it relies on AI to do it. READ FULL STORY

Shopper/Retail
Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk
Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends, plus recent generative AI customer experience wins. READ FULL STORY

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