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Sponsored by: Hinge’s slightly counterintuitive tagline—"The Dating App Designed to Be Deleted”—dares users to stop using its product. “Everything we do at Hinge is focused on getting people off the app and into great dates,” says Jackie Jantos, Chief Marketing Officer at Hinge. “We do this through the product experience, which is built to help […]

1 Data Driven ROI The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers Five key habits shared by marketers who are driving results for themselves, their teams and their organizations. READ FULL STORY 2 MarTech 4 Questions to Ensure Your MarTech Stack Delivers If you suspect your customer acquisition tech stack isn’t […]

Sponsored by: According to Meltwater and Asana’s recent State of Marketing Collaboration report, the most successful marketers share five key habits or capabilities allowing them to achieve great results through collaboration. The research, which surveyed 830 marketing professionals in the U.S. and UK in April 2024, examined how marketers are collaborating across their organizations, what’s […]

1 Demand Gen Brands on Fire: Citi's Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship We spoke with the marketing head about the inspiration behind the Games' "What Happened?" campaign and the strategic business goals of Citi's involvement. READ FULL STORY 2 Digital Highlights from the U.S. Department of Justice's Search Antitrust Ruling […]

Sponsored by: What we started seeing in the data is that the Para communications were performing slightly better. And when we unpacked that, it was because of the narrative of their journeys. For us, the results were higher in terms of reputation, goodwill, doing good in communities. Part of our mission and value proposition is […]

1 Digital Six Principles for Engaging Video and CTV Audiences The planning and craftsmanship that go into producing video and CTV ads can either generate genuine excitement or fade away as irrelevant background noise. Here are six principles to follow. READ FULL STORY 2 Email Why Kamala Harris's Emails Are Hitting the Mark A look […]

Sponsored by: Today we’re spotlighting some of our most popular conversations of 2024, featuring the business strategies, campaign studies and winning tactics from marketing teams at Meta, Doritos, Morgan Stanley, Pourri and ADT. — META When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity in June, it tapped […]

1 Engagement Topo Chico's Marketing Director Talks Summer Airstream Partnership and Activations This summer Topo Chico Hard Seltzer partnered with Airstream to deliver an upgraded staycation experience, void of the stresses often caused by planning, packing and traveling to a far-flung destination. READ FULL STORY 2 Acquisition How Brands Can Build Trust and Loyalty Through […]

Sponsored by: Topo Chico Hard Seltzer partnered with Airstream this summer to deliver an upgraded staycation experience, void of the stresses often caused by planning, packing and traveling to a far-flung destination. One contest winner will enjoy a three-day, two-night experience at “The Stayman Islands”—i.e. their own backyard, transformed into a vacation destination with sand, […]

1 Acquisition How to Make an Impactful B2B Product Video Product videos are a powerful way to communicate in today's cluttered digital landscape. Here are the basics, including strategy, elements, tips and more. READ FULL STORY 2 Digital Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic The marketing vision behind […]