AI
Brands on Fire at CES 2025: Lenovo North America CMO Talks Brand Activation, Influencers and Tech Trends
Milo Speranzo, North America Chief Marketing Officer at Lenovo, discusses the evolution of the brand's presence at CES over the years, enhanced sponsorship opportunities at F1, the rise of IT influencers and predictions for the marketing industry in 2025. READ FULL STORY

CES 2025
CES 2025: Newcomers, Block Parties and Heroes on the Show Floor
While there are a few missing big-name players on the show floor this year (Google, for one), newcomers like Scout Motors are giving experience builders plenty to talk about. Here, we bring you more scenes, insights and inspiration from CES 2025. READ FULL STORY

CES 2025
CES 2025: Behind the Scenes of CES PR
Get a behind-the-scenes look with Cat Forgione, Director of CES Communications, including media days, staffing executives for a myriad of interviews, how the staff divides and conquers media inquiries, broadcast setups and more. READ FULL STORY

Branding/Marketing
The Creator Economy: Evolving from Storytellers to Business Advisors
The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences. READ FULL STORY

CES 2025
Retail Media, News, and Next-Gen Advertising Take Center Stage at CES
CES may be about seeing the most cutting edge consumer tech, but Consumer Technology Association CEO, Gary Shapiro, wants attendees to see the personal connections, too. READ FULL STORY

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