Newsletters

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT October 07, 2013   Targeted Email Helps Freshpair Engage a Variety of Audiences Acxiom Aims to Break “Data Monopoly” With New System PROtober: On Stage With The Chicago Shakespeare Theater Chief Marketer […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer October 4, 2013   What Apple’s iBeacon Means for Local Commerce and Retailers Holiday Shopping Is Expected to Be up, Depending on the Government Shutdown How to Perfect […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer October 1, 2013   RedPeg Exec Creative Director on Creative’s New Role Rebranding Sets America’s Cup on the Right Course Five Trends in Merchandise Incentives RedPeg Exec Creative Director on Creative’s New Role […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer, and DIRECT October 2, 2013   Five Trends in Merchandise Incentives Why You Should Rethink Your Business Communications Strategy Chief Marketer’s 2013 Annual Social Media Survey Five Trends in Merchandise Incentives By Melissa Van Dyke The Incentive Research Foundation […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT September 30, 2013   Chief Marketer’s 2013 Annual Social Media Survey Why You Should Rethink Your Business Communications Strategy Chief Marketer Listline Chief Marketer’s 2013 Annual Social Media Survey By Beth Negus […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT September 27, 2013   George Carlin, Social Media and Stuff: Social Media Survey Results Google Is Going to Hide All Keyword Data for Searches What Twitter’s […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT September 25, 2013   Rebranding Sets America’s Cup on the Right Course New Portal Gives Consumers Insight Into What Marketers Know About Them George Carlin, Social Media and Stuff Rebranding Sets America’s Cup on the Right Course […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT September 23, 2013   New Portal Gives Consumers Insight Into What Marketers Know About Them 5 Ways Emotions Impact Digital Marketing Success Chief Marketer Listline New Portal Gives Consumers Insight Into What […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer September 20, 2013   ‪Data-Driven Marketing Step Two: Tear Down The Silos … First Lady Urges Marketing of Healthy Food to Kids Why All Marketers Should Be Growth […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results September 19, 2013 What You Need: RFP Marketing Tech Checklist Online Video: What You Need to Know Personalization vs. Customization: How Marketers Can Deliver What Consumers Want The 7 Elements of Landing Pages That Marketers Must Test […]