Newsletters

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer November 08, 2013   Smith Brothers Making a Hard-fought Comeback Content Marketing Gets More Strategic Mobile Devices Turn Turkey Day to Shopping Day Nestlé’s Head of Digital on […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT November 6, 2013   Builder Proves the Value of Social Media for Lead Gen How to Build Loyalty with “Next Best” Customers Loyalty Marketing Tips & Tricks Breaking Down Silos to Build a Better Marketing Team Builder […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT November 4, 2013   How to Build Loyalty with “Next Best” Customers Breaking Down Silos to Build a Better Marketing Team Chief Marketer Listline How to Build Loyalty with “Next Best” Customers […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer November 05, 2013   Pin Down Holiday Sales by Dominating Pinterest Open for Business: PROMO’s New Top Shops Searchable Database 3 Best Practices for Successful Landing Pages Loyalty Marketing Tips & Tricks Pin […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT October 30, 2013   The Five “Big Lies” CMOs are Told About Mobile Pin Down Holiday Sales by Dominating Pinterest Four Tips for Dealing with Tricky […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT October 29, 2013   The Five “Big Lies” CMOs are Told About Mobile Pin Down Holiday Sales by Dominating Pinterest Four Tips for Dealing with Tricky Customer Decisions Open for Business: PROMO’s New Top Shops Searchable Database […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT October 28, 2013   Four Tips for Dealing with Tricky Customer Decisions Why CMOs Must Embrace Responsibility for Revenue Chief Marketer Listline Four Tips for Dealing with Tricky Customer Decisions By Varsha […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer October 25, 2013   How Chrysler’s Francois Scored Marketing Gold In Will Ferrell Open for Business: PROMO’s Top Shops Google Caught Testing Big Banner Ads on Search Why […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT October 23, 2013   Why CMOs Must Embrace Responsibility for Revenue 3 Best Practices for Successful Landing Pages Using Data to Give Experiences and Engagement Context PROtober! Spotlights Jockey, Monster and More Why CMOs Must Embrace Responsibility […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT October 22, 2013   Using Data to Give Experiences and Engagement Context New DMA Study Examines Impact of Data on Economy BrandSnap Analyzes Value of Social Engagement Chief Marketer Listline  Using Data […]