Newsletters

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT October 23, 2013   Why CMOs Must Embrace Responsibility for Revenue 3 Best Practices for Successful Landing Pages Using Data to Give Experiences and Engagement Context PROtober! Spotlights Jockey, Monster and More Why CMOs Must Embrace Responsibility […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT October 22, 2013   Using Data to Give Experiences and Engagement Context New DMA Study Examines Impact of Data on Economy BrandSnap Analyzes Value of Social Engagement Chief Marketer Listline  Using Data […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer October 18, 2013   Google Will Show Users’ Names and Profile Photos in Ads 3 Costly Conversion-Rate Optimization Mistakes 5 App Marketing Campaigns for Improving User Engagement Facebook […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results November 18, 2013 BrandSnap Analyzes Value of Social Engagement 37 Marketing Tools to Help You Spy on Your Competitors Webinar Tech Trends Why You Should Rethink Your Business Communications Strategy BrandSnap Analyzes Value of Social Engagement Beth […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer October 15, 2013   2013 PRO Award Winners Fight Against School Bullying Expands to Store Shelves Incentive Marketing Tip Sheet Welcome to PROtober! 2013 PRO Award Winners By Patricia Odell Congratulations to all […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer, and DIRECT October 28, 2013 New DMA Study Examines Impact of Data on Economy Finding Talent, Channel Attribution Among Biggest DM Challenges BrandSnap Analyzes Value of Social Engagement New DMA Study Examines Impact of Data on Economy By Beth […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT October 14, 2013   Finding Talent, Channel Attribution Among Biggest DM Challenges The Myth of the Data Scientist and the Reality of Data Analysis Chief Marketer Listline  Finding Talent, Channel Attribution Among […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer October 11, 2013   37 Marketing Tools to Help You Spy on Your Competitors Facebook Unveils Objective-Based Ad Buying and Reporting 8 Tried-and-True Email Marketing Strategies Marketers Should […]

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends October 10, 2013     What You Should Really Measure in B2B Social Why You Should Rethink Your Business Communications Strategy The Myth of the Data Scientist and the Reality of Data Analysis Chief Marketer’s 2013 Annual Social Media Survey   What […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer, and DIRECT October 09, 2013   The Myth of the Data Scientist and the Reality of Data Analysis Mobile Ad Creative Sucks, and It’s a Matter of Time and Money Targeted Email Helps Freshpair Engage a Variety of Audiences […]