Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

December 03, 2013

Talking Turkey: Thanksgiving Retail Round-Up

Mobile Consumer Data: Protecting Privacy While Creating Value

Chief Marketer Listline

Talking Turkey: Thanksgiving Retail Round-Up

By Tim Parry

While you were in the post turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend beat. Here’s a round-up of their coverage on how retailers online and off fared.
FULL ARTICLE

Marketing Genetics is a powerful non-participatory database that includes millions of actual insurance or financial services clients. No other targeting solution provides the depth or breadth of data in these markets that Marketing Genetics does. CLICK HERE for specific counts, or contact Heather Winnicki-Mateus, Infogroup Targeting Solutions 402.836.5695

Mobile Consumer Data: Protecting Privacy While Creating Value

By Kevin Outcalt

It is essential for marketers to protect mobile consumer data while at the same time using that increasingly relevant information to craft offers to benefit consumers. Here's some thoughts on how to keep your mobile campaigns relevant, valuable and safe.
FULL ARTICLE

Give Thanks

MGI Lists wants to express our sincere thanks to the mailers, list brokers, list owners, and vendors who are members of our wonderful community. We thank you for a great year and look forward to serving you in 2014.

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Chief Marketer Listline

By Casey McClay

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include ZQuiet and Teenager Pageant.
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Let’s Move Phys Ed expanded & updated

The American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD)–originator & partner in Let’s Move--now offers a unified, expanded, freshly updated list for late December or 2014 mailings. Contact Jason Easley, 703.706.0341.

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In this webinar, learn how to manage your marketing resources and operations to make the most of your marketing budget as the overall marketing mix has expanded with the use of social, mobile and big data capabilities.

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