THE COCA-COLA CO.; The Coca-Cola Foundation and The Coca-Cola Bottlers through the Coca-Cola Bottlers Association are donating $5 million to hurricane Katrina relief and rescue efforts. The money will be divided among the American Red Cross, the Salvation Army and the Coca-Cola System Hurricane Katrina Employee Relief Fund. The company has also donated “hundreds of thousands of cases” of water and other beverages to the cause.
GENERAL MILLS TRADEMARK LICENSING and KEMPS ICE CREAM: are out with Pillsbury ice cream novelties: Pillsbury Chocolate Chip Cookie Dough Bar; Pillsbury Brownie Bar and Pillsbury Chocolate Chip Cookiewich.