DRAFT: Chicago, hired John Kenny as VP-strategic planning director, a new post, working on Nokia’s global account. Kenny had been senior consumer planning manager retail and spirits at Diageo in Ireland. Kenny’s first task at Draft: Study shopper behavior and attitudes to set retail strategy.
STRATEGIC SPORTS GROUP: New York, hired Emily Lough as senior account executive, a new post, handling The History Channel and North Fork Bank accounts. She had been head of sponsor relations for the San Diego Sports Arena.
BORDERS GROUP, INC. AND SEATTLE’S BEST COFFEE: have partnered to offer Seattle’s Best Coffee cafés in 10 Borders stores in Arizona this fall. The deal calls for more than 400 Borders store cafés nationwide to be converted to Seattle’s Best Coffee cafes over the next few years.
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