20TH CENTURY FOX: and the National Frozen & Refrigerated Food Association have teamed up to use characters from Ice Age 2: The Meltdown to promote frozen foods in 2006. Under the agreement, the NFRA will develop P-O-P messages, in-store media and packaging showcasing characters from the movie, which hits theaters in March. The characters will be available for promotional use in March, June, July and October.
PIZZA INN: has tapped The Coca-Cola Company as its primary beverage partner for the chain. The new Pizza Inn Fountain and bottle/can offerings will include Coke, Diet Coke, Sprite, Barq’s Root Beer, Minute Maid Lemonade and Hi-C Fruit Punch in nearly 250 buffet and carryout locations.
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