CARLSON COS.: CEO Mailyn Carlson Nelson has been named vice chair of the U.S. Travel and Tourism Advisory Board. The board helps U.S. Commerce Department Secretary Carlos Gutierrez (who appointed Nelson) set national tourism policy and attract more international tourists to the U.S. The advisory board (chaired by Walt Disney Parks and Resorts Chairman James Rasulo) will help develop a marketing campaign to run in the U.K. and Japan in 2006.
4KIDS ENTERTAINMENT: has partnered with Subway Restaurants to launch a national promotion featuring the Yu-Gi-Oh franchise. The promotion, which rolled out Nov. 14, features a Yu-Gi-Oh action toy premium with the purchase of a Kids’ Pak meal. The premium toys include the dueler’s pp disc, Yugi battle ball, Yugi copter and Mai glider. Online materials and in-restaurant signage support.
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