WARNER BROS. CONSUMER PRODUCTS: has chosen Italian retailer Dufry as its exclusive licensee in Italy. Under the new deal, the first Warner Bros. Studio store opens today at Rome’s Fiumicino Airport. Other stores, featuring toys and other items based on the Looney Tunes, Scooby-Doo, Batman and other WB franchises, are scheduled to open at transportation hubs throughout Italy during 2006.
SOURCE MARKETING: has hired Sarah Stabile as p.r. director to handle p.r. for clients including Pfizer, Time Warner Cable, AOL, Comcast, Philips, Reckitt-Benkiser and SKYY Vodka. Stabile had been CEO of p.r. and event-marketing agency Stable Relations, San Francisco, before joining Westport, CT-based Source on Nov. 14. Source plans to add a few p.r. staffers in early 2006.
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