JIM BEAM: will kick off a sweeps Feb. 15 that lets one player and three friends attend both the Indy 500 in Indianapolis, IN, and the 600 at Lowe’s Motor Speedway in Charlotte, NC. Players can enter at Jimbeam.com or via the mail. The winner will be announced around May 1. In a separate development, Jim Beam Brands Worldwide has a new name, Beam Global Spirits & Wine, Inc., to reflect its acquisition of a number of former Allied Domecq brands from Pernod Ricard.
PEPSICO: has been ordered by a judge to pay $250,000 to The Flamingos, a 1950s doo-wop band, for using their recording, I Only Have Eyes for You in a TV ad without the bands permission, the Associated Press reported.
DC AGENCY: Mindshare Interactive Campaigns has launched a new division, Redes, to handle online marketing to Hispanic consumers. The agency has hired Oscar Padilla as director of Redes (which means “networks” in Spanish); he honed his Internet marketing skills at DC firms Blackboard, Inc., Hitachi Consulting and Bixler, Inc. Nine-year-old Mindshare is not related to WPP Group’s MindShare media company.
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