Nestlé Tour Gives Away 500,000 Coupons
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by Chief Marketer Staff
Nestlé is crisscrossing the country giving away more than 500,000 coupons for people to sample its newest candy bar.
The giveaway is part of an eight city tour called, Put a Little Play in Your Day, which begins July 26 in Philadelphia, PA, and ends Aug. 30 in Los Angeles.
VIP coupons, each redeemable for one single-size bar of Nestlé Crunch Crisp, will be distributed via a branded car that will lead the tour. Each stop will feature recess-like games and activities like hopscotch, four square and jump rope, as well as giveaways and prizes and the chance to win a Wii console.
A supporting Web site at PlayInYourDay.com offers entertaining activities and requests for the coupons.
