NBC Olympics and Solo Cup Co. have partnered to promote NBC’s 24-hour coverage of the upcoming Athens Olympics with a re-design of Solo’s Greek-styled “Anthora” coffee cups.
The promotion puts NBC’s Athens Olympic logo, dates and 24-hour message on nearly 24 million coffee cups in New York and other major U.S. cities beginning this week through the Olympics, which run Aug. 13-29.
Since 1963, the cup has featured Greek images with the phrase “We Are Happy to Serve You” on both sides. This design has not changed since its introduction 41 years ago. The new promotional design retains the “We Are Happy to Serve You” text on one side while replacing it on the other side with NBC’s Athens Olympic logo accompanied with the phrase “24 Hours A Day, Aug. 13-29 On the Networks of NBC.”
Solo, founded in 1936 and based in Highland Park, IL, is the maker of disposable products.
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