MySoftware Company, Palo Alto, CA, will acquire Berkeley, CA-based MarketHome, Inc., an e-mail campaign management company. The companies expect to close the $15 million all-stock transaction in the next 30 days.
MarketHome provides permission-based, opt-in email marketing services to catalogers, MarketHome will become the e-mail marketing division of MySoftware Company. Jim Williams, president and CEO of MarketHome, will become general manager of the division.
MySoftware’s Internet services help businesses find new customers (www.MyProspects.com and www.MyeProspects.com) as well as grow their businesses using the Internet.
