Mortgage and home equity lenders sent approximately 750 million secured loan offerings between January and June 2008, half the 1.5 billion during the first six months of 2007, according to a new study.
These types of solicitations have been steadily declining every quarter since the first quarter of 2007, according to Mintel Comperemedia.
Mortgage mailings fell by 53% between the two periods, while home equity product offers dropped 44% during the same period.
Mortgage direct mail increased during the second quarter of this year over the first quarter
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