Moroch has added three more McDonald’s co-ops to its roster of clients.
The agency has been named agency of record for the three co-ops within the Greater Philadelphia Region, which includes the Greater Philadelphia, Harrisburg and Wilkes Barre/Scranton co-ops. The co-ops include more than 450 restaurants. It will open a new office in the Philadelphia suburb of Conshohocken.
Moroch now handles McDonald’s work for 64 local markets coast-to-coast.
“The Philadelphia region represents one of the most diverse markets in the country, so we’ve developed a unique set of tactics that will no doubt move the needle for McDonald’s in the area,” said Tom Moroch, founder and chairman of Moroch. “This win truly plants a seed for future growth for our agency.”
The work will happen in partnership with the agency’s African-American consumer marketing arm, Moroch Urban, and partner agency Inspire, which will provide Hispanic marketing support.
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