Monster.com has named Joan Blackwood new chief marketing officer for North America.
In her new role, Ms. Blackwood will oversee all aspects of Monster’s overall marketing strategy to build the company’s position as a top online career site in North America.
“Joan’s extensive marketing and branding background, proven track record of performance, and dynamic leadership skills will help reinvigorate our traditional, direct and online marketing strategies,” said Doug Klinger, president, Monster North America, in a statement.
Before joining Monster.com, Blackwood worked as senior vice president of marketing for CA, formerly Computer Associates, where she oversaw ran global marketing for the online career services company.
Prior to that, Blackwood worked as senior vice president, director of strategic marketing for Bank of America. There, she ran marketing efforts for the brokerage subsidiary.
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