Performance marketing network Miva has launched a platform to place pay-per-text ads on directory assistance messages from a mobile operator in the U.K.
The TXT//AD product was launched on Friday via an exclusive deal with The Number, a British directory assistance service. The Number operates what it says is the largest directory assistance service in Britain, providing both landline and mobile users with phone numbers plus other data, such as movie times, train departure and arrival times, and hotel information and ratings over the phone.
Mobile users can opt to receive their information as an SMS message, and Miva
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