Talk about brand integration—Milton Bradley is incorporating singer Nick Cannon’s latest song I Can Do That into its Twister Moves game. The classic board game company is also title sponsor of Cannon’s national tour.
Twister Moves is a dance version of the classic Twister game that launched last year. The game includes a CD of Cannon’s new song that players can dance to during game play. The song can only be found in the Twister Moves game. Milton Bradley also presents Cannon’s It’s All Fun and Games Tour that will make stops in 15 cities across the country from now through July 31 where it concludes in Charlotte, NC.
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