The National Jewish Medical and Research Center, based in Denver, has retained Merkle to serve as database marketing agency of record and develop direct marketing fundraising campaigns.
“The center has experienced a great deal of success with its fundraising programs and our objective is to build on that success and help increase donations,” said in a statement Michael Mathias, senior vice president and group leader at Merkle.
Terms for the three-year contract have not been disclosed. The first direct mail campaigns are expected to launch in July. The agency will handle this new account from its Seattle office.
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