Meet the Broker: Betsy Resnick, Lighthouse List Co.
Today we meet Betsy Resnick, national account manager for the InfoMortgage division at Lighthouse List Co., Pompano Beach, FL. Resnick’s area of expertise is the residential mortgage market.
After working 20 years in the mortgage industry and last year’s financial meltdown, Resnick says she was ready to embrace a career change. She joined Lighthouse to become a data broker at the beginning of January.
“The list industry is new to me, but certainly not the mortgage industry. I’m bringing my mortgage industry experience with me,” says Resnick.
Her background includes working as a loan officer, loan processing, loss mitigation and loan modification for borrowers in trouble. Resnick formerly ran her own business called Spirit Mortgage. She also worked for Boca Financial Corp. and most recently the Debt Advocacy Center.
Resnick says a new market cycle is emerging, with interest rates generally falling and many homeowners needing to refinance for more affordable terms or other debt consolidation services. It’s going to be a tremendous time for financial services marketing, she says.
“People definitely need help with debt settlement and refinancing. I can help banks and other lenders increase response to offers, because I know the market,” she says.
Her interests outside of work include gardening, gourmet cooking for friends and walking along Florida’s beaches. Resnick has two adult sons, living on opposite coasts in North Carolina and California. “So I like to travel,” she quips.
What are the main sources of data for refinancing offers?
“It’s not postal lists anymore. People are calling 800 numbers and going on the Internet for information because they need financial help. People are responding through e-mail surveys and submitting short forms,” says Resnick.
Since the last boom in refinancing a few years ago, Resnick has noticed that direct mail has largely been replaced by e-mail marketing and lead generation programs
