McDonald’s Corp. and the NBA are going overseas to bring the game of basketball to hundreds of thousands of fans via NBA events and promotions on four continents.
McDonald’s will participate in NBA events that feature competitive basketball tournaments, interactive basketball activities, live musical performances and other NBA-themed attractions.
The events will be conducted in key regions for the QSR and the league, including Hong Kong, France, Spain, Mexico, Brazil, Taiwan and the Philippines. McDonald’s will also participate in events in Asia, Latin America and Europe through a partnership with Basketball without Borders, the international basketball and community relations outreach program for young people that promotes healthy living, friendship and education.
McDonald’s will hold special promotions in more than 600 restaurants in China and Taiwan. Consumers there will be able to collect four NBA-themed cups in a special NBA Combo Meal that will be promoted by NBA superstar Yao Ming.
In Mexico, McDonald’s will partner with the NBA to sponsor a 3-on-3 tournament in four cities—Mexico City, Monterrey, Chihuaha and Querepearo. In Brazil, Taiwan and Philippines, the NBA Madness basketball theme park, featuring interactive competitions, a musical stage and celebrity appearances, will kick off in June.
In France, NBA Challenge 5-on-5 outdoor tournaments will be conducted for players of all skill levels in seven cities across France. The tournaments, which also include music and dance performances, start in August.
