MasterCard International has expanded its sponsorship of Major League Baseball by signing a marketing contract with New York Mets shortstop Kazuo Matsui. That lets MasterCard leverage its global sponsorship of Major League Baseball in key markets around the world.
MasterCard has acquired the rights to use Matsui in the Asia/Pacific region for marketing initiatives including advertising, affinity cards, cardholder promotions and hospitality. There may also be p.r. opportunities for MasterCard’s member banks and merchants.
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