Marketing services and technology firms, along with multichannel marketers, completed 116 merger and acquisition transactions valued at $9.7 billion during the second quarter, according the latest equity market report released by the investment-banking services firm Petsky Prunier LLC.
The most active segment involved marketing services firms that offer strategic and creative agency services, database management, campaign execution, fulfillment and customer service. Production and mailing marketing services were among the most active segments. The marketing technology sector was the next most active category.
One of the largest deals was Quadrangle Group’s and Thomas H. Lee Partners’ joint $3.3 billion buyout of West Corp., a company that provides call center and other business process outsourcing services.
The five largest initial public offerings during the first quarter included the marketing data firms Traffic.com Inc., LoopNet Inc. and the marketing analytics technology firm Omniture Inc.
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