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Three Ways to Tackle Customer Data Hygiene to Boost ROI

The Digital Twin of the Customer (DToC) Approach to Data Collection

How to Create a CRM Strategy Roadmap

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution

Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

Google Postpones Third-Party Cookie Phase-Out to Late 2024

Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies

Using Product Data to Enhance Omnichannel Growth for CPG Brands

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

First-Party, Second-Party and Third-Party Data Defined

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution

How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing

How the Marketing Industry Can Navigate Supply Chain Issues

Google Brings Privacy Sandbox to Android Devices

How 12 Brands Engaged Target Audiences With Virtual Events

How B2B Marketers Can Leverage Customer Data Platforms

Media and AdTech Trends Marketers Can Expect in 2022

Chief Marketer’s Most-Read Articles of 2021

Top Women in Marketing Winners Announced
Click here to view the 2023 winners!