While the baseball community is gearing up for its annual winter meetings, the direct marketing community has already conducted its own. What follows is a synopsis of major personnel changes as vendors and marketers made moves to strengthen their benches, as well as speculation on how this changes the industry competitive landscape.
Day 1: Friday, December 5, 2003
As rumored, River 161 Agency president Laszio Lowenstein fired Joe Yule Jr., his manager of direct marketing. (This marks the second time Yule has been fired by Lowenstein. And this time it
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