Live From DMA05: E-mail Authentication Becomes Mandatory for DMA Members

Posted on by Chief Marketer Staff

The board of directors of the Direct Marketing Association voted on Monday to require that all DMA members begin using e-mail authentication protocols.

The DMA has created best practices information to help marketers understand the authentication process, which validates the source of e-mail. The intent is to curtail spam, phishing and other forms of fraudulent e-mail.

“E-mail authentication protects the integrity of responsible marketers’ brands and improves the likelihood that legitimate e-mail–whether it’s a marketing offer, airline ticket confirmation or financial statement–gets through,” said DMA president and CEO John Greco, in a statement.

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