* Birthday Express
* Special Education Teachers in America
* Legacy Media’s Buyers and Inquirers
* Animation World Network E-mail
* Trendsations Multichannel Continuing Education Leads
* Derma Wand Skin-Care System
* Daily Bankruptcy Files
* Orvis Joins Growing American List Exchange Association
LISTS UNDER NEW MANAGEMENT
Birthday Express
Celebration Express Inc. picked Adrea Rubin Management Inc. to oversee three files. The largest list, Birthday Express Buyers, names 895,599 who bought party favors, decorations and similar products, typically for children’s parties. Another, Storybook Heirlooms Buyers, identifies 69,418 individuals who purchased apparel, gifts and accessories for young girls. And the 30,000 who ordered personalized scrolls are named on the Great Days Scroll Buyers file. All three lists cover transactions made over the last 12 months. Direct mail, package inserts and the Internet are the sources. Fasano and Associates was the previous list manager.
Selections: Hotlines, child’s age/gender, last/cumulative purchase, state/SCF/ZIP
Sample usage (depending on file): Color Images, Lighter Side, Lillian Vernon, National Wildlife Federation, One Step Ahead, Scholastic at Home, Child Magazine, 1-800-Children’s Group/Hearthsong, American Girl, Barbie Collectibles, Carpatina, Children’s Wear Digest, Dean & DeLuca, E-Toys, FAO Schwarz, Flax Art and Design, Hanover Direct, Koo Koo Bear Kids, L.L. Bean, Land of Nod, Leapfrog, Mini Boden, Room Service Home, Stabenfelt, National American Miss, Highlights, Chelsea & Scott/Leaps and Bounds, Constructive Playthings, Current, Ethel M. Chocolates, Fisher-Price, Personal Creations, Sensational Beginning, Sweets in Bloom, Young Explorers, Annie’s Attic, Disney/Buena Vista, IMP, Design Business Printing, Lincoln Park Zoo, Oregon Zoo, Mailworks List Pool, Cond
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