NEW TO MARKET LISTS
–Mobile MarketBase
Named here are 60.5 million cell phone users who’ve consented to receive text messages.
Selections: Age, career/educational interest, credit card, education level, ethnicity, exercise and fitness, gender, hobbies, homeowner, household income, mail order buyers, marital status, military, monthly hotline, movie buff, new movers, new parents, newly engaged, newly married, pet owner, political party affiliation, presence of children, religion, renters, retirees, state/SCF/ZIP
Price: $150/M
Contact: List Solutions, Sandy Ostrander (732-729-0500 ext. 17; sostrander@listsolutions.com)
–Sky and Telescope Magazine Datamatch
Named here are 38,251 subscribers, 95% of whom are male.
Selections: Age, income, homeowner, travel, space/science, state/SCF/ZIP
Price: $105/M
Contact: List Services Corp., Bonny Rodger (203-791-4447;’ brodger@listservices.com)
INSERT MEDIA
–Ulla Popken Blow-in Program
This program offers 5 million annual insertion opportunities.
Price: $46/M
Contact: Direct Media Millard, Melissa Hill (603-924-9262 ext. 2167; mhill@millard.com)
NEW SELECTS
–Advantage Business Media Master File
This file, which names 688,634 professional magazine subscribers, had just added computer aided design, manufacturing and engineering selects.
Selections: Phone numbers, employee size, sales volume, job title, industry, buying authority, primary business, SIC code, state/SCF/ZIP
Price: $135/M
Contact: Statlistics, Jennifer Felling (203-778-8700 ext. 138; j.felling@statlistics.com)
UPDATED LISTS
–St. Augustine’s Press
Reach 5,196 buyers from this scholarly press.
Selections: State/SCF/ZIP
Price: $600/F
Contact: Crosslists, Cross and Co., Joy Brown (816-697-3306; jmbrown@crosscompany.com)
MEET THE BROKER
–Meet the Broker: Katherine Sharma
By Larry Riggs
Today we meet Katherine Sharma, director of new business development at Acculists USA in Ventura, CA, where she’s been since the end of 2006. To read this edition of Meet the Broker, click here: directmag.com/meet_the_broker/0813-broker-sharma/.
