ON TODAY’S DIRECT LISTLINE:
* Wellmed Health Product Buyers
* Massage Magazine
* Fiberarts
* Newly Engaged Database
* Cole-Parmer Catalog Buyers
* People’s Choice Lifestyle Database
* People in the News
* Introducing Allison Doyle-Eichler at 1TouchMarketing
LISTS UNDER NEW MANAGEMENT
Wellmed Health Product Buyers
Wellmed LLC has picked Macromark Inc. to manage its customer file, effective Feb. 1. A total of 77,087 buyers from 2007 are named. The average sale was $50 for dietary supplements. The sources are direct mail (90%), space advertising and the Internet. Walter Karl Inc. previously managed the list.
Selections: Gender, state/SCF/ZIP
Sample usage: Goldshield, Hampshire Laboratories, HCI Direct Inc., Health Advantages, Healthy Directions, Jenasol Nutritionals, Indiana Botanic Gardens, Nature City Inc., Sun Chlorella USA Corps. Tabaks health Products Price: $110/M
Contact: Macromark Inc., Star Rell (845-230-6300, ext. 331; star@macromark.com)
Massage Magazine
Infocus Marketing Inc. now manages a list of 29,825 subscribers to Massage Magazine. E-mail addresses are available for 9,252 subscribers. A typical subscriber is a woman, 45, a homeowner and in a professional practice. Doyle Group the list owner formerly managed this file in-house.
Selections: State/SCF/ZIP
Price: $240/M (postal file); $400/M (e-mail file)
Contact: Infocus Marketing Inc., Christie Raymond (800-708-5478, ext. 3243; craymond@infocuslists.com)
Fiberarts
Interweave Press LLC has appointed Statlistics to manage a list of 10,432 subscribers to Fiberarts, a magazine that focuses on textile arts. Readers include professionals and emerging artists, curators, collectors, owners of stores and galleries. Direct Media Inc. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Price: $105/M
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; n.spielmann@statlistics.com)
Newly Engaged Database
The LH Management Division of Leon Henry Inc. has been appointed to oversee this file of brides-to-be. More than 260,000 women’s names are available from the last 12 months. Sources include space advertising in national wedding publications and bridal registries, as well as direct mail. The list owner formerly managed this file in-house.
Selections: Quarterly hotline, wedding date, state/SCF/ZIP
Sample usage: Bank of America, Frederick’s of Hollywood, J.C. Penney, Liberty Travel
Price: $120/M (base)
Contact: LH Management Division, Leon Henry Inc., Jody Smith (914-285-3456; jodys@leonhenryinc.com)
NEW LISTS
Cole-Parmer Catalog Buyers
More than 150,000 buyers, including 31,778 from the last three months are available from Cole-Parmer Instrument Co. The unit of sale was $300 for products used in laboratories, electrochemistry and industrial processing. Buyers include facility managers, lab technicians, engineers, safety directors and other professionals involved with research and development.
Selections: Gender, state/SCF/ZIP
Price: $110/M (base)
Contact: Direct Media Inc., Mike Mayhew (203-532-2418; mike@directmedia.com)
People’s Choice Lifestyle Database
Forty-five million individuals who requested third-party offers are identified. Data from hundreds of Web sites has been assembled from online surveys, Web site registration and co-registration.
Selections: E-mail address, adult’s/child’s age, ethnicity, homeowner, income, marital status, number of children, lifestyle, premium select, hotlines, Canadian, state/SCF/ZIP
Price: $85/M
Contact: TMA List Brokerage & Management, Kristin Cobb (703-547-4953; kcobb@tmalist.com)
IN THE NEWS
People in the News
Rosalie A. Bulach. has stepped down as president of Name-Finders Lists Inc. The company’s founder, Bulach is delegating more responsibilities as she moves closer to retirement. She will remain as CEO. Norman Garcia, who has been with the firm for 12 years, has been promoted from vice president to president. Ben Sawyer has been named vice president.
MEET THE BROKER
Introducing Allison Doyle-Eichler at 1TouchMarketing
This week, Meet the Broker features Allison Doyle-Eichler, an e-mail list and Internet media broker in the financial services market. For her insights on the state of e-mail list hygiene, click here (directmag.com/meet_the_broker/doyle-eichler).
