* National Glaucoma Research
* Healthy Directions Personal Care/Food and Nutrition
* Daddies Delivered
* ARM Elite Construction Professionals at Home Address
* Coastal Good Life MSPB
* Music Aficionados
* Amateur Chefs
* Bottom Line Offers $20.06/M Tests
* Active Girls Amogirls.com
LISTS UNDER NEW MANAGEMENT
National Glaucoma Research
Commonwealth Lists has been appointed manager of the National Glaucoma Research list. Segments offered include 37,000 donors who contributed $5 or more in the last 12 months. This file is available for exchanges and limited rentals. Direct mail is the source. All American List Corp. was the prior list manager.
Selections: Hotline, $10-plus donors, gender, state/SCF/ZIP
Price: $80/M (base)
Contact: Commonwealth Lists, Sara Holt at 703-273-3231 or sholt@commonwealthlists.com
Healthy Directions Personal Care/Food and Nutrition
Conrad Direct has been tapped to co-manage 18 buyer and subscriber files with the list owner Healthy Directions LLC. Among these are Healthy Directions’ two newest–Personal Care and Comfort and Food and Nutrition files. The counts are 173,655 and 152,218 respectively. Conrad will be responsible for developing new list rental relationships in new markets. Healthy Directions will continue to oversee existing relationships with list brokers through its in-house list management division.
Selections: Age, income, multis, lifestyle, gender, state/SCF/ZIP
Price: $150/M (personal care file); $125/M (food and nutrition file)
Contact: Conrad Direct, Michael Putrino at 201-567-3200, ext. 128 or mputrino@conraddirect.com and Healthy Directions, Tracy Briglia at 301-340-7788, ext. 1017 or tbriglia@healthydirections.com
NEW LISTS
Daddies Delivered
Some 477,000 men who registered at babytobee.com are named on the Daddies Delivered file. These individuals registered to receive parenting offers and announcements.
Selections: One month Dads, expecting fathers by due date, child’s age, lifestyle state/SCF/ZIP
Price: $95/M
Contact: Catamount Group, Becky Hagadorn at 203-778-4110 or becky@catamountgroup.net
ARM Elite Construction Professionals at Home Address
Some 578,168 names are available on the ARM Elite Construction Professionals at Home Address file. Directories and registration data are the sources. This data has been combined with data from a credit-reporting agency.
Selections: Gender, professions, gender, age, income, SOHO indicator, dwelling type, ethnicity, homeowner, length of residence, marital status, presence of children, mail order buyer, state/SCF/ZIP
Price: $72/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or thomasm@adrearubin.com
Coastal Good Life MSPB
A total of 108,929 men and women are named on the Coastal Good Life MSPB file. This file has been assembled with lifestyle and demographic data derived from telemarketing surveys. Those listed live in coastal areas and have been identified as mail responders.
Selections: Gender, state/SCF/ZIP
Price: $75/M
Contact: Macromark Inc., Nicholas Tolla at 845-230-6300, ext. 318 or nick@macromark.com
Music Aficionados
The primary source of the 840,103 names on the Music Aficionados list is the Internet. The file is comprised of individuals who expressed an interest in music. Those listed are on average 27 with a $25,000 income.
Selections: Monthly hotline, gender, age, income, genre, online purchaser, state/SCF/ZIP
Price: $95/M (base)
Contact: Interactive Marketing Solutions, Christopher Meehan at 845-624-1155 or chrism@intmktgsolutions.com and David Ruelas at 845-624-1155 or daver@intmktgsolutions.com
UPDATED LISTS
Amateur Chefs
Enhanced data identifying individuals who purchased cookbooks or food by mail has been integrated in the household records that comprise the Amateur Chefs list. However, this data cannot be selected. A total of 410,328 names are available from the last 12 months. Direct response survey data is the source.
Selections: Quarterly hotline, household income, telephone numbers, age, lifestyle interests, children by age, length of residence, gender, homeowner, marital status, state/SCF/ZIP
Price: $75/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or jorourke@mailmkt.com
SPECIALS!
Bottom Line Offers $20.06/M Tests
All newsletter and book buyer lists are available for $20.06/M (base) at Bottom Line Lists through the end of January — for tests up to 10,000 names for those who haven’t used the file in last 12 months. Contact
Contact Bottom Line Lists, Amy Altmann at 203-973-6222 or aaltmann@boardroom.com
Active Girls Amogirls.com
Selections are half price in January for test orders of the Active Girls Amogirls.com file. More than 55,000 names are available. Contact ALC Data Management, Tom McCulloh at 914-524-5238 or tom.mcculloh@alc.com
