* Southern Lady Magazine
* DRTV Children’s Toys and Crafts
* Productivity Journal Subscribers
* Posh Tots E-mail Subscribers
* Salud Y Hogar Mail Order Buyers
* BusinessWatch E-mail
* Open Enterprise Trends
* People in the News
* Short Cuts
NEW LISTS
Southern Lady Magazine
Hoffman Media LLC has released five women’s and sewing magazine lists. Southern Lady Magazine list with 36,277 subscribers is the largest. Other titles include a food title Taste of the South, Tea Time, Just CrossStitch, Sampler and Antique Needlework Quarterly.
Selections: Recency, state/SCF/ZIP
Price: $115/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or KathyF@dunndirect.com
DRTV Children’s Toys and Crafts
Overbreak LLC has released a list of DRTV buyers of children’s toys and crafts. The file contains more than 360,000 buyers of educational toys from the last 24 months. The average order was $42 for products geared to 4 to 14-year-olds.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Acton Direct, Carie Shallenberger at 402-742-2826 or cshallenberger@acton.com
Productivity Journal Subscribers
Thomas, Townsend & Kent has released a list of subscribers to the e-mail magazine Productivity Journal. It contains 214,584 e-mail addresses, plus a postal segment with 61,897 names.
Selections: Product interest, behavior, hotline state/SCF/ZIP
Price: $150/M
Contact: Thomas Townsend & Kent, Kay Sheridan at 312-650-7776 or kay@thomastownsendandkent.com
Posh Tots E-mail Subscribers
A list of subscribers to the Posh Tots e-mail newsletter has become available. This e-mail file contains 105,000 registered subscribers. The unit of sale was $450. The sources are catalog (95%) and the Internet (5%).
Selections: State/SCF/ZIP
Price: $250/M
Contact: Catalyst Direct Marketing, Becky Santaniello at 973-831-4222, ext. 234 or bsanta@catalystdm.com
Salud Y Hogar Mail Order Buyers
Spanish speaking consumers who phoned an 800 number to purchase vitamins, cosmetics and other health-related products are named on the Salud Y Hogar Mail Order Buyers master file. A total of 33,127 names are offered. The average unit of sale was $45.
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-306-5213 or flalji@21stcm.com
NEW SELECTS
BusinessWatch E-mail
Twenty-one product interest categories have been added to the selections offered on the BusinessWatch e-mail master file. Among the larger categories are leadership/career, financial strategy and productivity, each with counts greater than 18,000 names. The overall count for this subscriber file is 518,314. Separate lists for publication title titles such as HRWatch, FinanceWatch and ExecWatch are available. Internet registration is the source.
Additional selections: Number of employees, expenditure level, industry, job function/title, number of PCs, telephone numbers, revenue, state/SCF/ZIP
Price: $225/M (base)
Contact: Direct Media Inc., Chris Maresca at 203-532-2443 or cmaresca@directmedia.com and Jennifer Polito at 203-532-6644 or jpolito@directmedia.com
Open Enterprise Trends
Enterprise Developers News LLC now offers selections for SIC codes, company size and sales volume on the Open Enterprise Trends subscribers list. A total of 50,611 subscribers are available, in addition to 48,298 e-mail addresses. This magazine for information technology professionals targets CIO and Linux technology users, including developers and technology architects.
Additional selections: State/SCF
Price: $185/M (postal file); $275/M (e-mail file)
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455, ext. 25 or jrucker@bethesda-list.com
IN THE NEWS
People in the News
Kay Levada has been promoted to account manager in the brokerage division of Millard Group Inc. Levada joined Millard in 2001.
Short Cuts
The third quarter count is 148,880 for the Pitney Bowes Actives list, managed by MeritDirect.
